Selen Kartal

GTM AUDIT · REVENUE ADVISORY · FRACTIONAL LEADERSHIP

Work with me

I work with founders and sales leaders who want to improve how their teams sell as the company grows. I work on both sides of the problem: the system the company needs and the skills the team needs to make it work.

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Ways to work together

The right model depends on the problem, how much the team can take on and whether the work needs regular guidance or direct leadership.

01

Focused Projects

Find the real constraint

Fixed-scope work for a sales problem, capability gap or expansion decision.

GTM Audit

Review of ICP, messaging, funnel, qualification, process, CRM, enablement and team structure. You receive written findings and a prioritised roadmap.

Sales Enablement

Sales enablement expertise and focused work across playbooks, onboarding, discovery, demos or coaching, without a full-time enablement hire.

Global Expansion Readiness

Review of ICP portability, customer proof, localisation, capacity and the next questions to validate.

02

GTM Advisory

Work through the priorities together

Ongoing support that can stay at decision level or include hands-on work on an agreed priority.

GTM Advisory

Working sessions, progress check-ins, KPI and pipeline reviews, feedback on work in progress and support with key decisions. Your team owns implementation.

Monthly retainer · 6 months · Month-3 review

GTM Operating Advisory

Advisory plus hands-on development of one agreed system or deliverable at a time, with coaching, handover and adoption support.

Monthly retainer · 6 months · Month-3 review

03

Fractional Leadership

Add senior ownership inside the business

Part-time leadership for a company that needs someone to own the agreed sales and GTM agenda.

Fractional Sales & GTM Leadership

I lead the priorities, operating cadence and agreed workstreams while staying close to managers and the team. The role may be structured as Fractional GTM Leader, VP Sales or CRO, depending on the functions involved and the decision rights required.

2–3 days/week · Scope based on the mandate

Selected work

Simplisales

Building the sales foundation from the ground up.

ICP design, outbound motion and performance frameworks as an advisory board member.

Patika.dev

Improving how the team handled real sales conversations.

Sales meeting analysis, pitch deck optimisation and coaching focused on deal progression.

Triomobil

Building a clearer approach to growth and prospecting.

GTM strategy and prospecting framework for a Series B AI and IoT scale-up.

Speaking

I speak at startup gatherings, community platforms, and company events sharing what I've learned from building and leading sales teams across markets. Practical, honest, no corporate speak. I especially enjoy speaking to people who are building something new. My TEDx talk came from the same intention: to spark curiosity, encourage young people to explore different disciplines and grow in their own way.

Selected talk TEDxVefaLisesi

Creating the Medici Effect
in Modern Times

On why the most powerful breakthroughs happen at the intersection of disciplines, cultures, and people.

Selen Kartal delivering her TEDxVefaLisesi talk

Recognition

Sales Enablement Pro · 2022

Women Making an Impact in Sales Enablement

Named one of the Women Making an Impact in Sales Enablement by Sales Enablement Pro. One of those things that felt genuinely good to receive.

2022 Women Making an Impact in Sales Enablement

Say hello.

If any of this resonates, I'd love to connect.

Book a call