Simplisales
Building the sales foundation from the ground up.
ICP design, outbound motion and performance frameworks as an advisory board member.
Sales Systems · Team Enablement · Speaking
Work with me
I work with founders and sales leaders who want to improve how their teams sell as the company grows. I work on both sides of the problem: the system the company needs and the skills the team needs to make it work.
Sales systems and team development
Sales problems rarely sit in one place. The process may be unclear, managers may not know how to coach, or individual reps may need support in specific parts of the sales cycle.
I look at both sides: what the company needs to build and what the team needs to learn.
Build what the company needs
- ICP and qualification
- Sales cycle design
- Outbound motion
- Pitch and messaging
- Performance management
- Onboarding and enablement
Develop what the team needs
- Sales call reviews
- Individual competency analysis
- Manager and rep coaching
- Roleplay design
- Targeted development plans
- Hands-on workshops
Selected work
Patika.dev
Improving how the team handled real sales conversations.
Sales meeting analysis, pitch deck optimisation and coaching focused on deal progression.
Triomobil
Building a clearer approach to growth and prospecting.
GTM strategy and prospecting framework for a Series B AI and IoT scale-up.
Speaking
I speak at startup gatherings, community platforms, and company events sharing what I've learned from building and leading sales teams across markets. Practical, honest, no corporate speak. I especially enjoy speaking to people who are building something new. My TEDx talk came from the same intention: to spark curiosity, encourage young people to explore different disciplines and grow in their own way.
Creating the Medici Effect
in Modern Times
On why the most powerful breakthroughs happen at the intersection of disciplines, cultures, and people.
Recognition
Sales Enablement Pro · 2022
Women Making an Impact in Sales Enablement
Named one of the Women Making an Impact in Sales Enablement by Sales Enablement Pro. One of those things that felt genuinely good to receive.
